# title authors Reviewed Payment present prefer Letter of Acceptance  
RTBEC2024_paper_01 Forecast the Use of Travel Websites using the Theory of Planned Behavior Kritiya Rangsom,  and Wasun Khan-Am 3 / Online present on Saturday, 3 February 2024. 0649.06/128 8/01/3110
RTBEC2024_paper_02 Factors Influence on Consumer Purchase Intention Toward luxury car in Kunming Bin Yang and Pharatt Run 3 / Online present on Saturday, 3 February 2024. 0649.06/602 22/01/2567
RTBEC2024_paper_03 Project Operations Management in China's Real Estate Industry: A Case Study of the B Real Estate Company Keqi Liu, Noppawan Wisedsind and Jirapong Ruanggoon 3 / Online present on Saturday, 3 February 2024. 0649.06/126 8/01/3110
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RTBEC2024_paper_07 Factors Affecting Satisfaction with Financial Services between WeChat and Alipay Application, Case Study, Chengdu, China Xinyang Xu, Kusirisin Prayong, Jirachai Yomkerd and Khong-Khai Sutthikarn 3        
RTBEC2024_paper_08 The Effect of Entrepreneurship Resilience on Chinese Lithium Battery New Venture Growth Zhongxi Huang and Khahan Na-Nan 3 / Online present on Saturday, 3 February 2024. 22/01/2567 22/01/2567
RTBEC2024_paper_09 Thai Exporters’ Perceptions on Factors Leading to Intention to Recommend Single Rail Transfer Operator Service to Other Customers, Laem Chabang, Thailand Surapol Svetsomboon and Jibon Kumar Sharma 3 / Present on site (RMUTT) on Friday, 2 February 2024.  0649.06/587 22/01/2567
RTBEC2024_paper_10 The Impact of Brand Image and Green Trust on Tourists’ Behavioral Intention in Sustainable Hotels: A Conceptual Framework Pruek Chayaanan and Phusit Wonglorsaichon 3 / Online present on Friday, 2 February 2024. 0649.06/588 22/01/2567
RTBEC2024_paper_11 Competitive Strategy by Using SOAR Analysis: A Case of SP Company Congyang Tian, Jirapong Ruanggoon and Sookyuen Tepthong 3 / Online present on Saturday, 3 February 2024. 0649.06/589 22/01/2567
RTBEC2024_paper_12 Analysis of Humanized Management in Small and Medium-Sized Enterprises in Bishan District, Chongqing Yanling Pan, Jirapong Ruanggoon and Pakorn Opasvitayarux 3 / Online present on Saturday, 3 February 2024. 0649.06/590 22/01/2567
RTBEC2024_paper_13 The Effectiveness of Digital Signage Advertising Media on Marketing Communication Responses among Consumers Living in Condominium Bija Chotchuang and Nottakrit Vantamay 3 / Present on site (RMUTT) on Friday, 2 February 2024.  0649.06/591 22/01/2567
RTBEC2024_paper_14 The Impact of Tax Avoidance on Firm’s Value of Listed Companies in the Stock Exchange of Thailand Natcha Saramas and Muncharee Srijumlong 3 / Present on site (RMUTT) on Saturday,3 February 2024. 0649.06/599 22/01/2567
RTBEC2024_paper_15 Optimization of Strategic Management Decisions for Small and Medium-Sized Enterprises Supported by Big Data Wang Xu and Khahan Na-Nan 3 / Online present on Friday, 2 February 2024. 0649.06/592 22/01/2567
RTBEC2024_paper_16 An Exploration of Integrated Marketing Communication Strategies: A Case of Suzhou's Unique City Brand Xixuan Liu, Jirapong Ruanggoon and Patcharapa Euamornvanich 3 / Online present on Saturday, 3 February 2024. 0649.06/593 22/01/2567
RTBEC2024_paper_17 Research on the Influence Mechanism of Digital Leadership on the Digital Creativity of Employees of SMEs in Guangxi Tianyao Tang and Chonlavit Sutunyarak 3 / Online present on Friday, 2 February 2024. 0649.06/594 22/01/2567
RTBEC2024_paper_18 The mediating role of the brand between perceived ESG and intention to invest among Thai high-net-worth-individual (HNWI) clients Pooncharas Papasureechote and Phusit Wonglorsaichon 3 / Online present on Saturday, 3 February 2024. 0649.06/247 11/01/2567
RTBEC2024_paper_19 The Influence of Brand Equity on Consumers’ Green Products Purchasing Intention in China Bingling Liu and Kanokporn Chaiprasit 3 / Online present on Friday, 2 February 2024. 0649.06/600 22/01/2567
RTBEC2024_paper_20 The Influence of Socially Responsible Human Resource Management on Organizational Citizenship Behavior: Evidence from Chinese Medical Manufacturing Enterprises Nianzi Liu and Khahan Na-Nan 2 / Online present on Friday, 2 February 2024. 0649.06/601 22/01/2567
RTBEC2024_paper_21 Improving the Environmental Performance of Pharmaceutical Companies through Ambidextrous Green Innovation: the Role of Green Supplier Integration Guimei Yang and Putthiwat Singhdong 3 / Online present on Saturday, 3 February 2024. 0649.06/709 27 Á¡ÃÒ¤Á 2567
RTBEC2024_paper_22 Wage-led or Profit-led: Income distribution and Economic growth in Thailand Songkorn Techawanitpong 4 / Present on site (RMUTT) on Saturday,3 February 2024. 0649.06/595 22/01/2567
RTBEC2024_paper_23 The Influence of Consumer Attachment on Consumer Purchase Intention to Chinese Online Community Yifan Li and Duangporn Puttawong. 3 / Online present on Saturday, 3 February 2024. 0649.06/708 26 Á¡ÃÒ¤Á 2567
RTBEC2024_paper_24 A Study of Marketing Strategy Affecting Customer Loyalty of Private Kindergarten in Guangzhou Huixian Pang and Wasutida Nakkasem 3 / Online present on Saturday, 3 February 2024. 0649.06/596 22/01/2567
RTBEC2024_paper_25 A study of the marketing model of an agricultural technology company Bo Liu and Wasutida Nakkasem 3 / Online present on Saturday, 3 February 2024. 0649.06/597 22/01/2567
RTBEC2024_paper_26 The influence of supportive organizational climate on employees' innovation behavior in software and information technology services industry Liping Song, Sureerut Inmor and Nachayapat Cuijten 4 / Present on site (RMUTT) on Friday, 2 February 2024.  0649.06/605 22/01/2567
RTBEC2024_paper_27 Relationship between ESG and Financial Performance: A Study of Listed Companies on the Stock Exchange of Thailand in SET ESG Index Chatchawat Kriengsuntikul and Wanrapee Banchuenvijit 3 / Online present on Friday, 2 February 2024. 0649.06/603 22/01/2567
RTBEC2024_paper_28  Mass Media Regulator: Ideal Professional Standards Ketsarin Chokpermpoon, Prakaikavin Srijinda and Surasit Vittayarath 3 / Online present on Saturday, 3 February 2024. 0649.06/598 22/01/2567
RTBEC2024_paper_29 A study on the relationship between DIIBC and organizational performance of a representative Chinese down coat brand Shao Min and Kanokporn Chaiprasit 3   Online present on Saturday, 3 February 2024.    
RTBEC2024_paper_30 Financial Distress of Thai Listed Companies between Technology and Consumption Industry Chirawat Saengpao and Napaporn Nilapornkul 3 / Online present on Saturday, 3 February 2024. 0649.06/612 22/01/2567
RTBEC2024_paper_31 The Influence of Service Quality And Social Media Search of Tourist Satisfaction Towards Travel Agencies in Zhoushan City, Zhejiang Province, Eastern China Jiming LIU and Daranee Pimchangthong 3 / Online present on Saturday, 3 February 2024. 0649.06/604 22/01/2567
RTBEC2024_paper_32 Factors Influencing the Intention to Use Video Conference Platforms of Workers at Financial Institutions n Shanghai, China Jianing LYU  and Daranee Pimchangthong 3 / Online present on Saturday, 3 February 2024. 0649.06/608 22/01/2567
RTBEC2024_paper_33 Factors Influencing Employee’s Job Performance in Chinese State-Owned Telecommunication Enterprises Wanying YIN and Daranee Pimchangthong2 3 / Online present on Saturday, 3 February 2024. 0649.06/609 22/01/2567
RTBEC2024_paper_34 Perceived Quality and Perceived Value Influence on Brand Loyalty Toward Luxury Hotel in Kunming, Yunnan, China Zhishen Wang and Surachai Traiwannakij 3 / Online present on Saturday, 3 February 2024. 0649.06/606 22/01/2567
RTBEC2024_paper_35 The Factors Impacting on Customer Loyalty in Cosmetic Products in China Yirui Yao and Surachai Traiwannakij 3 / Online present on Saturday, 3 February 2024. 0649.06/607 22/01/2567
RTBEC2024_paper_36 The Influence of Emotional Marketing on Chinese Local Cosmetic Brand Loyalty Among Chinese Customers Yingxi Liu, Sureerut Inmor and Sukontip Wongpun 3 / Present on site (RMUTT) on Friday, 2 February 2024.  0649.06/610 22/01/2567